Strategic Brand Enforcement: Public Relations and Litigation
Brand protection and a good enforcement strategy is critical to any successful business. However, in this age of social media and viral posts, litigation can easily turn into public backlash and reputational harm. Learn insights from seasoned public relations and intellectual property professionals and in house counsel on how to avoid a PR nightmare by controlling the narrative through thoughtful enforcement strategies.
Selena Kim Gowling WLG (Canada) LLP (Toronto)
Jaime Watt Chairman and Founder, Navigator Ltd. (Toronto)
Devon Largio General Counsel, McDonald’s Canada (Toronto)
Moderator: May Cheng Dipchand LLP (Toronto)
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