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BREAKOUT

Protecting and Selling Image Rights (Real and Fake)

Explore key developments in Name Image and Likeness (NIL) rights, including the $2.8B earned by U.S. college athletes, the rise of Deepfakes and the impact of AI-generated likenesses. Gain practical guidance for Canadian individuals and businesses navigating image rights in a rapidly evolving legal and technological landscape and consider whether Canada’s personality rights laws are keeping pace with emerging challenges. Develop a clearer understanding of the legal risks, opportunities, and strategies for protecting image rights in the digital age.

Howard S. Hogan Gibson, Dunn & Crutcher LLP (Washington, D.C.)
Bob Tarantino Dentons (Ottawa)
Moderator: Brian Gray Brian Gray Law (Toronto)

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